The President of the Federation of Tourism Associations of Nigeria (FTAN), Mr. Nkereuwem Onung, has commended Mrs. Lola Ade-John, the former Minister for Tourism, for her efforts which ensured that Nigeria returns to World Travel Market in Excel, London, after several years of absence.
Speaking on his arrival in London for the event, Mr Nkereuwem Onung excitedly, listed out the benefits of participating in the global event, which he said its quite enormous to tourism practitioners and the government.
Below, are his summation.
– Increased Tourism : By showcasing Nigeria’s rich cultural heritage, beautiful landscapes, and vibrant cities, the country can attract more tourists, generating revenue and creating jobs.
– Business Opportunities: Nigerian travel companies, hotels, and resorts can connect with international buyers, investors, and partners, leading to new business ventures and collaborations.
– Global Exposure: Participating in the World Travel Market provides a platform for Nigeria to promote its tourism industry, share its unique offerings, and build relationships with global travel professionals.
– Networking : Nigerian delegates can engage with industry experts, thought leaders, and potential investors, gaining valuable insights and opportunities for growth.
– Market Research: By attending the event, Nigeria can gather market intelligence, identify trends, and understand consumer preferences, helping to refine its tourism strategies.
To maximize these benefits, Nigeria should consider:
– Developing a Strong Marketing Strategy: Highlighting the country’s unique selling points, cultural attractions, and natural beauty.
– Building Partnerships: Collaborating with international travel companies, tour operators, and investors to promote Nigerian tourism.
– Investing in Infrastructure: Upgrading tourism infrastructure, including airports, hotels, and transportation, to enhance the visitor experience.
By leveraging these opportunities, Nigeria can effectively tap into the global travel market, stimulate economic growth, and promote its rich cultural heritage.
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