Lola Ade John! Tourism Minister living up to expectation  By Wale Ojo-Lanre

I cannot help but acknowledge the exceptional performance of Mrs. Lola Ade-John, the Minister of Tourism in Nigeria, within the last four months of her appointment. Despite being indisposed for eight weeks, she has proven herself to be a visionary and dedicated leader who is passionate about driving the growth of tourism in the country.

First and foremost, Minister Lola Ade-John has made history as the first Minister of a standalone Tourism Ministry in Nigeria. This demonstrates her commitment to elevating the importance of tourism and its vast potential to contribute to economic development and job creation.

One of her standout achievements has been her adoption of Community Tourism. By recognizing the value and impact of engaging local communities in tourism initiatives, she has paved the way for sustainable development and empowerment at the grassroots level. This approach not only preserves the cultural heritage of Nigeria but also ensures that the benefits of tourism are shared among the people.

Notably, Minister Ade-John has traveled tirelessly across the country, spreading the tourism gospel of President Bola Ahmed Tinubu. Within just eight weeks, she visited over 12 states, promoting the rich and diverse tourism offerings of Nigeria. This bold and proactive approach has helped showcase the country’s unique attractions to both domestic and international visitors, ultimately boosting the tourism industry.

In addition to her extensive travels, the Minister has initiated and supported several sustainable tourism policies. Key among these is the introduction of the Eco-Genesis Incubator Programme, which encourages environmentally friendly tourism practices. Furthermore, the Mobile Culinary Event and Community Tourism initiatives have breathed new life into the sector, enticing visitors with immersive experiences and fostering economic growth in local communities.

Minister Ade-John’s dedication to collaboration and inclusiveness in the tourism sector is evident through her revival of the National Meeting of Tourism Ministers and Tourism Commissioners. By re-establishing this platform for dialogue, she has facilitated effective communication and synergy among key stakeholders, ultimately leading to more coordinated efforts towards the development of the tourism industry.

Moreover, the Minister has displayed her commitment to long-term planning and strategic vision by instituting a Committee for the review of the National Tourism Master Plan. This forward-thinking approach ensures that Nigeria’s tourism policies align with global best practices and are tailored to meet the specific needs and aspirations of the country.

Furthermore, Minister Ade-John has engaged in fruitful dialogues with strategic stakeholders and private tourism associations. Her ability to network and collaborate with various actors in the tourism industry has fostered partnerships that drive innovation, investment, and job creation. Additionally, she has actively sought to integrate the tourism sector with other financial institutions in the country, further strengthening its foundation for sustainable growth.

In just four months, Minister Lola Ade-John has demonstrated remarkable leadership, implementing transformative policies and initiatives that have already begun yielding positive results. Her impressive performance has vindicated and justified her appointment by President Tinubu, who recognized her exceptional qualifications and expertise in the field of tourism.

I extend my sincere gratitude to President Tinubu for appointing Minister Lola Ade-John and recognizing the need for a right peg in a right hole.
Her competence and passion for driving the tourism sector forward make her a perfect fit for the role. Under her able leadership, I am confident that Nigeria’s tourism industry will flourish and contribute significantly to the nation’s socio-economic development.

Minister Lola Ade-John is a true asset to the Nigerian tourism sector, and her dedication and accomplishments within the first few months of her appointment are a testament to her professionalism and commitment.

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