Legendary Gold Limited from Nigeria and Mayalz Events Company from Ethiopia in collaboration with the African Union, Ethiopian Ministry of Foreign Affairs, the Embassies of Nigeria, Burundi, and Cote d’ Ivoire are pleased to unveil Africa’s biggest Pan African event of Arts, Culture, Heritage, Tech & Business – Africa Celebrates 2024. This year’s event will be the 4th edition of Africa Celebrates.

The aims and objectives of Africa Celebrates are as follows.

To celebrate Africa’s unity in diversity by encouraging economic, social, and political integration of Africa through promoting intra-Africa’s rich art, culture, heritage, trade, investment, science, and technology transfers which can be explored as a catalyst for realizing a prosperous Africa.

To encourage Africans and the rest of the world to patronize made in Africa by eating African food, wearing African clothes, watching African films, appreciating African arts, crafts, music, dance and other African products and services.

And to promote intra and inter African trade, investment, and tourism with the goal of supporting and empowering women and youths in creating wealth.

Africa Celebrates has grown and expanded incredibly every year since 2021 when the inaugural event was held. At inception in 2021, 18 African countries participated. In 2022, 32 African countries participated. Last year, 38 African countries and 11 countries from out of Africa participated.

According to Lexy Mojo-Eyes, President/CEO of Legendary Gold Limited, organizers of the event, activities to mark Africa Celebrates 2024 will run for 5 consecutive days. There will be a business forum, meetings, training, and workshops in different sectors like women, youths, tech, fashion, traditional institutions, diaspora, film, sports & lifestyle. The cultural presentation will include African music, dance, and cuisines.

The various components of Africa Celebrates to expect are as follows.
The official opening ceremony will as usually take place at the Nelson Mandela Hall of the African Union. It will be characterized by keynote addresses, goodwill messages and high-level panel sessions for the various components of Africa Celebrates. This will set the pace for the conversations that will take place in the preceding days.

Africa Talks Business and Investment Forum is a business platform that connects African business leaders, entrepreneurs, and SMEs to their counterparts from across the continent and the Diaspora. Taking advantage of Africa’s huge population of over 1.3 billion people and AFCFTA, ATBIF strongly believes Africa’s prosperity lies in it doing business with itself first. This forum is designed to accelerate trade and investment activities in Africa with Africans as the drivers. Attendees as usual are expected to be top public and private sector players.

The Pan Africa Women Empowerment Summit organized by Africa for Africa Women in partnership with Legendary Gold Limited will deliver yet another successful Pan African Women Empowerment Summit (PAWES2024) during Africa Celebrates 2024. The summit aims to enhance women leadership whilst promoting entrepreneurship, economic development, and total inclusion of women.

Africa Fashion Business Summit (AFBS) is a platform that presents the conversation of the business of fashion. It is the melting point for the entire African fashion ecosystem and all its value chains. It brings together fashion entrepreneurs, designers, models, make-up artists, hair stylists, manufacturers of beauty, hair, and fashion products, buyers, retailers, wholesalers, and investors to a common purpose.

Diaspora Africa Konnect (DAK) will for the 2nd consecutive year be organized by J4ward Global Limited, a British based African diaspora organization in collaboration with Legendary Gold Limited on the sideline of Africa Celebrates 2024. The event is a platform designed to bring African diaspora globally and African major players in the continent to a common goal of addressing the challenges faced by the diaspora in engaging with Africa.

Afro Film Alliance (AFA) is the film component of Africa Celebrates. This highly anticipated gathering of African film makers both from the continent and the diaspora aims to revolutionize the African storytelling landscape, fostering unity, and leveraging on the trans-formative power of the African rich cultural values to drive social and economic progress while changing the African negative narratives.

Youth Forum – African youths working on climate change and sustainability from all over Africa will converge on the sideline of Africa Celebrates 2024. Climate change is a topical issue affecting the entire universe. African youths need to act on this issue with the goal of positively impacting their future and that of the continent.

Innovation and Technology Forum will take place for the 2nd consecutive year. Studio 1888 in collaboration with Legendary Gold Limited are ecstatic to announce “Tech Day 24” as part of Africa Celebrates 2024. Tech & Innovation Forum will continue to explore cutting-edge tech advancements and join thought-provoking panel discussions by industry leaders. Dive deep into the future of technology in Africa and beyond.

Sports & Lifestyle – In recognition of the value sports and lifestyle bring to our individual lives and nation building, Kloudout, Legendary Gold Limited and other partners will be putting together an interesting package of sports and lifestyle on the sidelines of Africa Celebrates 2024.
African Traditional Leaders Forum – For the first time, there will be a continental forum for African traditional leaders on the sideline of Africa Celebrates 2024. This is a very important step towards fostering unity, collaboration, and development among our royal fathers across Africa with the goal of preserving our rich cultural heritage, customs, values, and traditions. To this end, Legendary Gold Limited will be partnering with Forum of Africa Traditional Authorities (FATA).

The Cultural Night is an exclusive evening that will be showcasing African dance, music, and cuisines from the various participating African countries.

The Gala Fashion & Awards Night – Africa Fashion Reception: The festivities of Africa Celebrates 2023 will culminate into a gala fashion & awards night. This fashion event will be the 9th edition of the Africa Fashion Reception in Addis Ababa. The event will present fashion designers from all over Africa. Only 1 designer is nominated to represent each country. At the gala event, special recognition awards as usual will be bestowed on deserving Africans both on the continent and in the diaspora. These are Africans who have contributed to the development and growth of the continent in one way or the other. The former President of Malawi, H.E. Dr Joyce Hilda Banda received one of the awards at the 2023 event.

Dress Code – Guests attending the opening ceremony, cultural night and the gala fashion and awards night are encouraged to wear African attires from their various countries. This is an opportunity to promote the rich and diversified African dress cultures.

Made in Africa Exhibition – Africa Celebrates will be showcasing an exhibition of made in Africa products from across the continent. The exhibition will give participating countries the opportunity to exhibit and promote their export ready products.

Africa Peace Walk & Street Carnival – There will be a “Peace walk for Africa” during Africa Celebrates 2024. The goal is to promote peaceful co-existence on the continent. This we believe will bring about a bright future and shared prosperity for Africa.

The Closing Mega Music Concert – A mega music concert will mark the closing ceremony of Africa Celebrates 2024. It will feature top music artists from across Africa. The 2023 closing music concert was headlined by Nigerian music star, Olakira of the Meserati fame.

Who Should Participate in Africa Celebrates: All African Union member states: African Embassies in Addis Ababa, Ministries of Foreign Affairs, Art, Culture, Tourism, Trade, Investment, Infrastructure, Innovation & Technology, Women & Youth, Film commissions or corporations, Tourism Boards, Copyright Commissions, Export Promotion Councils / Commissions, Chambers of Commerce & Industry, International Organizations, Continental & International Development Partners, Regional Economic Communities (RECs), Chefs, Dance Troupes, Music Artists, Music Producers/Directors, Actors, Streaming Platforms, Painters, Young Innovators, Captains of Industry, Fashion Designers / Entrepreneurs, SMEs, Women and Youth Groups, Civil Society, Traditional Leaders and so on.

Africans in the Diaspora – One of the major goals of Africa Celebrates is to celebrate Africa’s unity in diversity through integration. It is a platform for Africans in the diaspora to reconnect with their brothers and sisters in Africa. Africa Celebrates is an open invitation back to the motherland.

Tourism – Africa Celebrates is the biggest platform to promote African tourism to the rest of the world. It presents each participating country with the opportunity to market their tourist destinations. A tour package has been put together for interested participants who wants to explore beautiful Ethiopia.

For participation, log on to www.africacelebrates.com


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