Nigerian lingerie fashion brand Brief Essentials, based in Lagos but reaching customers worldwide, has won this year’s Best Innovative Fashion Business in Nigeria Award!
Founded by Seun Tayo-Balogun, Brief Essentials saw a gap in the e-commerce sphere. At a time when many businesses online were focused on everyday clothing and electronics, Seun started Brief Essentials – an all-in-one online destination for lingerie, shapewear, bras and much more.
This past Sunday, Brief Essentials was honored with the award at the 15th edition of the Lagos Ikeja City Award.
Seun has been making waves in the women’s fashion industry for years, with innovative and functional undergarments that help women feel comfortable and stylish.
With a range of fashionable underwear, shapewear, loungewear, activewear lines released regularly, Brief Essentials has become a favorite for many women thanks to their affordable, stylish, and well-fitting products.
